Cedric Tournay

CEO & Co-Founder @Publica

ENTREPRENEUR

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The Laws of Simplicity

Design, Technology, Business, Life

By John Maeda (2006)

Business

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more. Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry...

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The Messy Middle

Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

By Scott Belsky (2018)

Leadership

The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey....

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The New New Thing

A Silicon Valley Story

By Michael Lewis (2014)

Business

In the weird glow of the dying millennium, Michael Lewis sets out on a safari through Silicon Valley to find the world's most important technology entrepreneur, the man who embodies the spirit of the coming age. He finds him in Jim Clark, who is about to create his third, separate, billion-dollar company: first Silicon Graphics, then Netscape-which launched...

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Flash Boys

A Wall Street Revolt

By Michael Lewis (2014)

Nonfiction

In Michael Lewis's game-changing bestseller, a small group of Wall Street iconoclasts realize that the U.S. stock market has been rigged for the benefit of insiders. They band together—some of them walking away from seven-figure salaries—to investigate, expose, and reform the insidious new ways that Wall Street generates profits. If you have any...

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Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

By Geoffrey A. Moore (2014)

Business

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a...

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Losing the Signal

The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry

By Jacquie McNish (2015)

Business

In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed..

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Netflixed

The Epic Battle for America's Eyeballs

By Gina Keating (2013)

Business

The inside story of Netflix’s incredible rise and uncertain future as master of the video universe. Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed...

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Where Good Ideas Come From

The Natural History of Innovation

By Steven Johnson (2011)

Nonfiction

Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration. Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique...

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How We Got to Now

Six Innovations That Made the Modern World

By Steven Johnson (2014)

Nonfiction

From Steven Johnson, the bestselling author of Where Good Ideas Come From, comes How We Got to Now, the companion book to his six-part BBC One television series exploring the power and the legacy of great ideas. How did photography bring about social reform? What connects refrigeration to Hollywood? And how did our battle against dirt help...

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The Better Angels of Our Nature

Why Violence Has Declined

By Steven Pinker (2011)

Nonfiction

The author of The New York Times bestseller The Stuff of Thought offers a controversial history of violence. Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work...

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Enlightenment Now

The Case for Reason, Science, Humanism, and Progress

By Steven Pinker (2018)

Nonfiction

If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science. Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition...

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The Age of Absurdity

Why Modern Life makes it Hard to be Happy

By Michael Foley (2011)

Nonfiction

The good news is that the great thinkers from history have proposed the same strategies for happiness and fulfilment. The bad news is that these turn out to be the very things most discouraged by contemporary culture. This knotty dilemma is the subject of The Age of Absurdity - a wry and accessible investigation into how the desirable states of wellbeing...

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