Jean-Daniel Guyot

CEO & Founder @Memo Bank



The Design of Everyday Things

By Don Norman (2013)


The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time...

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The Code

Silicon Valley and the Remaking of America

By Margaret O'Mara (2019)


Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common...

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Bad Blood

By John Carreyrou (2019)


The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes—now the subject of the HBO documentary The Inventor—by the prize-winning journalist who first broke the story and pursued it to the end...

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Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

By Seth Godin (1999)

Marketing & Sales

Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking...

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The Visual Display of Quantitative Information

By Edward Tufte (2001)


The classic book on statistical graphics, charts, tables. Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples...

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Au bonheur des dames

By Emile Zola (1999)


Au Bonheur des Dames est un roman d’Émile Zola publié en 1883, le onzième volume de la suite romanesque les Rougon-Macquart. À travers une histoire sentimentale à l’issue inhabituellement heureuse, le roman entraîne le lecteur dans le monde des grands magasins, l’une des innovations du Second Empire. Le modèle du personnage d'Octave Mouret est Auguste Hériot...

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