Julia Bijaoui

CEO & Co-Founder @Frichti

ENTREPRENEUR

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Good To Great

Why Some Companies Make the Leap...And Others Don't

By Jim Collins (2001)

Leadership

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern...

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The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

By Ben Horowitz (2014)

Management

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business...

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La civilisation du poisson rouge

Petit traité sur le marché de l'attention

By Bruno Patino (2019)

Sociology

« Le poisson rouge tourne dans son bocal. Il semble redécouvrir le monde à chaque tour. Les ingénieurs de Google ont réussi à calculer la durée maximale de son attention : 8 secondes. Ces mêmes ingénieurs ont évalué la durée d’attention de la génération des millenials, celle qui a grandi avec les écrans connectés : 9 secondes. Nous sommes devenus des poissons rouges,..

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