Pierre Betouin

CEO & Co-Founder @Sqreen

ENTREPRENEUR

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Blitzscaling

The Lightning-Fast Path to Building Massively Valuable Companies

By Reid Hoffman (2018)

Business

LinkedIn cofounder, reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret...

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Rework

By D. Heinemeier Hansson & J. Fried (2010)

Management

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less...

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Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

By Geoffrey A. Moore (2014)

Business

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a...

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High Output Management

By Andy Grove (1995)

Management

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. Born of Grove’s experiences at one of America’s leading technology companies, High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove...

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The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

By Ben Horowitz (2014)

Management

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business...

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