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How Brands Grow

What Marketers Don't Know

By Byron Sharp (2010)

Marketing & Sales

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands...

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Start with Why

How Great Leaders Inspire Everyone to Take Action

By Simon Sinek (2011)

Leadership

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright...

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The Infinite Game

By Simon Sinek (2019)

Leadership

How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no...

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What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest

By Denise Lee Yohn (2014)

Marketing & Sales

Discover proven strategies for building powerful, world–class brands It′s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their...

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Hug Your Customers

STILL The Proven Way to Personalize Sales and Achieve Astounding Results

By Jack Mitchell (2003)

Business

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says...

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Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

By Joey Coleman (2018)

Business

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences...

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Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

By Jay Baer & Daniel Lemin (2018)

Leadership

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions...

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Total Recall

By Arnold SCHWARZENEGGER (2012)

Biography

Les mémoires très attendus d'Arnold Schwarzenegger, le récit de son parcours étonnant : petit culturiste autrichien immigré aux Etats-Unis, il deviendra l'une des plus grandes vedettes du cinéma mondial, avant d'entamer une carrière politique qui l'a conduit à gouverner la Californie. Faut-il présenter celui que l'on a surnommé, à tour de rôle, le " Chêne autrichien...

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Unstoppable

My Life So Far

By Maria Sharapova (2017)

Biography

From the five-time Grand Slam winner Maria Sharapova, the candid, captivating story of her rise to tennis stardom In the middle of the night, a father and his daughter step off a Greyhound bus in Florida and head straight to the Nick Bollettieri Tennis Academy. They ring the bell, though no one is expecting them and they don't speak English. The two have arrived from...

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Who Will Cry When You Die?

By Robin S. Sharma (2013)

Self-Help

Would you like to replace that empty feeling inside you with a deep sense of peace, passion, and purpose? Are your hoping that your life will not only be successful but significant? Are you ready to have the very best within you shine through and create a rich legacy in the process? If so, this potent little book, with its powerful life lessons and its gentle but profound...

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Connected CRM

Implementing a Data–Driven, Customer–Centric Business Strategy

By David S. Williams (2014)

Marketing & Sales

Praise for Connected CRM Many books explore the subject of CRM. In this book the m is for Marketing and Davids seasoned perspective indeed makes it a capital M. Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how todays marketers can leverage advances in technology to create successful customer–centric...

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The Power of Your Subconscious Mind

By Dr. Joseph Murphy (2008)

Self-Help

A believer of the Religious Science movement, a spiritual, philosophical and metaphysical religious movement within the New Thought movement, Joseph Murphy was a doctor of psychology who wrote extensively about the power of the subconscious mind. In an introduction to his most popular book on the subject, "The Power of Your Subconscious Mind", he writes "I have endeavored...

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Built to Last

Successful Habits of Visionary Companies

By Jim Collins (2004)

Business

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize ...

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Traction

How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg & Justin Mares (2020)

Marketing & Sales

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction...

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The Rebel Rules

Daring To Be Yourself In Business

By Chip Conley (2001)

Leadership

In The Rebel Rules, Chip Conley (the "boy wonder" of the American travel industry) shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.

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How to Kill a Unicorn

...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth

By Mark Payne (2015)

Business

It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung, Starbucks and American Express ask Fahrenheit 212 to answer for them whenever they develop new technologies. Many companies are good at acquiring new product prototypes but bad at working out what they would do when they arrived at the front door. Many just give up,...

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The Leader Habit

Master the Skills You Need to Lead-In Just Minutes a Day

By Martin Lanik (2018)

Leadership

The habits we develop over time can result can result in both positive and negative behaviors. For example, habitually snacking or smoking will result in poor health, but learning to always fasten your seatbelt or lock your doors can save your life. On both sides of the spectrum, our habits have a profound effect on our lives--including in the workplace.Author and CEO...

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The Truth About Employee Engagement

A Fable About Addressing the Three Root Causes of Job Misery

By Patrick M. Lencioni (2015)

Management

A bestselling author and business guru tells how to improve job satisfaction and performance. In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: job misery. Millions of workers, even those who have carefully chosen careers based on true passions and interests, dread going to work, suffering each day as they trudge...

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How to Fail

Everything I'Ve Ever Learned from Things Going Wrong

By Elizabeth day (2019)

Biography

Inspired by her hugely popular podcast, How To Fail is Elizabeth Day's brilliantly funny, painfully honest and insightful celebration of things going wrong. This is a book for anyone who has ever failed. Which means it's a book for everyone. If I have learned one thing from this shockingly beautiful venture called life, it is this: failure has taught me lessons I would...

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Blitzscaling

The Lightning-Fast Path to Building Massively Valuable Companies

By Reid Hoffman (2018)

Business

LinkedIn cofounder, reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret...

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Be Obsessed or Be Average

By Grant Cardone (2016)

Leadership

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted. Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class...

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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

By Jay Baer (2016)

Leadership

Haters are not your problem...Ignoring them is. Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science..

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How to Win at the Sport of Business

If I Can Do It, You Can Do It

By Mark Cuban (2013)

Leadership

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming...

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Crushing It!

How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too

By Gary Vaynerchuk (2018)

Business

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted...

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Elon Musk

Tesla, SpaceX, and the Quest for a Fantastic Future

By Ashlee Vance (2015)

Biography

Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his...

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The Drama of the Gifted Child

The Search for the True Self

By Alice Miller (1995)

Psychology

The first publication of Drama of Being a Child and of this 1997 edition are separated by fifteen years of experience - the author's experience with her own self-therapy and with other recent therapy methods, and finally her knowledge of the life histories of the several thousand readers who have written to her. The research into childhood she has undertaken in this...

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Enfance de classe

De l'inégalité parmi les enfants

By Bernard Lahire (2019)

Sociology

Naissons-nous égaux ? Des plus matérielles aux plus culturelles, les inégalités sociales sont régulièrement mesurées et commentées, parfois dénoncées. Mais les discours, qu'ils soient savants ou politiques, restent souvent trop abstraits. Ce livre relève le défi de regarder à hauteur d'enfants les distances sociales afin de rendre visibles les contrastes saisissants...

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The Airbnb Story

How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy

By Leigh Gallagher (2018)

Business

An investigative look into a beloved, disruptive, notorious start-up This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has become...

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Be Fearless

5 Principles for a Life of Breakthroughs and Purpose

By Jean Case (2019)

Leadership

Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist...

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The Subtle Art of Not Giving a F*ck

A Counterintuitive Approach to Living a Good Life

By Mark Manso (2016)

Self-Help

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live...

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Tiger Woods

Jeff Benedict & Armen Keteyian (2018)

Biography

Based on years of reporting and interviews with more than 250 people from every corner of Tiger Woods’s life—many of whom have never spoken about him on the record before—a sweeping, revelatory, and defining biography of an American icon. In 2009, Tiger Woods was the most famous athlete on the planet, a transcendent star of almost unfathomable fame and fortune living...

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How Successful People Think

Change Your Thinking, Change Your Life

By John C. Maxwell (2009)

Leadership

Gather successful people from all walks of life-what would they have in common? The way they think! Now you can think as they do and revolutionize your work and life! A Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLE THINK is the perfect, compact read for today's fast-paced world. America's leadership expert John C. Maxwell will teach you how to be more creative...

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The Intelligent Investor

The definitive book on value investing

By Benjamin Graham (2005)

Business

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of “value investing”—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949. Over the years,...

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Alibaba

The House That Jack Ma Built

By Duncan Clark (2016)

Biography

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built Alibaba into one of the world’s largest companies, an e-commerce empire on which...

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Who

The A method for hiring

By Geoff Smart and Randy Street (2006)

Management

Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your..

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The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

By Ben Horowitz (2014)

Management

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business...

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Should We Eat Meat?

Evolution and Consequences of Modern Carnivory

By Vaclav Smil (2013)

Science

Meat eating is often a contentious subject, whether considering the technical, ethical, environmental, political, or health–related aspects of production and consumption. This book is a wide–ranging and interdisciplinary examination and critique of meat consumption by humans, throughout their evolution and around the world. Setting the scene with a chapter on meat...

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Antifragile

Things That Gain from Disorder

By Nassim Nicholas Taleb (2014)

Business

Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Skin in the Game, and The Bed of Procrustes. Nassim Nicholas Taleb...

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Humain, trop humain

By Friedrich Nietzsche (1995)

Philosophy

Humain, trop humain, avec ses deux continuations, est le monument commémoratif d'une crise. Je l'ai intitulé : un livre pour les esprits libres, et presque chacune de ses phrases exprime une victoire ; en l'écrivant, je me suis débarrassé de tout ce qu'il y avait en moi d'étranger à ma vraie nature. Tout idéalisme m'est étranger. Le titre de mon livre veut dire ceci : là où vous...

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La force de la différence

Itinéraires de patrons atypiques

By Norbert Alter (2012)

Sociology

Enfants d’immigrés, handicapés, homosexuels, autodidactes, femmes… Des patrons et des dirigeants atypiques sont parvenus à corriger ou à inverser leur destin, en faisant de leur différence une ressource. Mais ils ne deviennent pas « normaux » pour autant. Ils dirigent tout en demeurant lucides et distanciés par rapport aux conventions. Leur extraordinaire réussite repose...

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The Snowball

Warren Buffett and the Business of Life

By Alice Schroeder (2009)

Biography

The personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha”—for fans of the HBO documentary Becoming Warren Buffett. Here is the book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice...

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L'art de la guerre

By Sun Tzu (2019)

Philosophy

Le meilleur général, dit Sun Tzu, est celui qui vainquit sans avoir à livrer bataille. Rédigé au VIe s. av. J.-C. dans la Chine des Royaumes Combattants, L'art de la guerre est le plus célèbre traité de stratégie de tous les temps, étudié encore aujourd'hui dans les académies militaires et les écoles de commerce. Emprunts de sagesse taoïste, les enseignements de Sun...

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Le Prince

By Nicolas Machiavel (2007)

Philosophy

" Pour bien connaître la nature des peuples, il faut être prince, et pour bien connaître celle des princes, il faut être peuple. " Dans ce texte inaugural de la philosophie politique, Machiavel se fait tour à tour " peuple " et " prince ". Toutes les clés concernant les théories de l'Etat républicain, c'est-à-dire libéré de la théologie, la société et le droit moderne,..

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Par delĂ  le bien et le mal

By Friedrich Nietzsche (1987)

Philosophy

"Ce livre est, pour l'essentiel, une critique de la modernité - sans en exclure les sciences modernes, les arts modernes, ni même la politique moderne. Il contient aussi des indications sur un type opposé, aussi peu moderne que possible, un type aristocratique, qui "dit oui". Dans ce sens, ce livre est une école du gentilhomme, en prenant ce mot dans un sens plus...

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The Wolf of Wall Street

By Jordan Belfort (2008)

Biography

By day he made thousands of dollars a minute. By night he spent it as fast as he could. From the binge that sank a 170-foot motor yacht and ran up a $700,000 hotel tab, to the wife and kids waiting at home and the fast-talking, hard-partying young stockbrokers who called him king, here, in Jordan Belfort’s own words, is the story of the ill-fated genius they called...

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Shoe Dog

By Phil Knight (2016)

Biography

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups,...

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Delivering Happiness

A Path to Profits, Passion, and Purpose

By Tony Hsieh (2011)

Business

Pay brand-new employees $2,000 to quit. Make customer service the responsibility of the entire company-not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow-both personally and professionally. Seek to change the world. Oh, and make money too...

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