Benjamin Zenou

CEO & Co-founder @SimpliField

ENTREPRENEUR

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Foundation

By Isaac Asimov (2008)

Science-fiction

The story of our future begins with the Foundation. For twelve thousand years the Galactic Empire has ruled supreme. Now it is dying. Only Hari Seldon, creator of the revolutionary science of psychohistory, can see into the future—a dark age of ignorance, barbarism, and warfare that will last thirty thousand years. To preserve knowledge and save humanity, Seldon...

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The Art of the Start

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

By Guy Kawasaki (2015)

Business

The Art of the Start is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper...

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The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

By Ben Horowitz (2014)

Management

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business...

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Predictable Revenue

Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

By Aaron Ross & Marylou Tyler (2011)

Business

Called "The Sales Bible of Silicon Valley"...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of...

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Who

The A method for hiring

By Geoff Smart and Randy Street (2006)

Management

Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your..

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Rework

By D. Heinemeier Hansson & J. Fried (2010)

Management

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less...

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