Marie Outtier

CEO & Co-Founder @Aiden.ai

ENTREPRENEUR

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The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

By Ben Horowitz (2014)

Management

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business...

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Fundraising Field Guide

A Startup Founder's Handbook for Venture Capital

By Carlos Eduardo Espinal (2015)

Business

As a founder, It’s easy to get lost while trekking through the fundraising process. The dynamics of speaking to someone who has the capital you need, while discussing terms you’ve never heard of, can all be quite daunting. This book deciphers the secrets to raising capital from investors for early-stage, high-growth startups. Learn about communicating with investors...

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Who

The A method for hiring

By Geoff Smart and Randy Street (2006)

Management

Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your..

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Thinking, Fast and Slow

By Daniel Kahneman (2013)

Management

Daniel Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of....

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Zero to One

Notes on Start Ups, or How to Build the Future

By Blake Masters & Peter Thiel (2014)

Business

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes...

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Traction

How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg & Justin Mares (2020)

Marketing & Sales

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction...

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The Burned-Out Blogger's Guide to PR

By Jason Kincaid (2014)

Marketing & Sales

For years as a Senior Writer at TechCrunch, hordes of PR people (and their endless pestering) slowly took their toll on Jason Kincaid's sanity. Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes -- spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the...

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Shoe Dog

By Phil Knight (2016)

Biography

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups,...

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Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

By Geoffrey A. Moore (2014)

Business

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a...

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Human Machine

By Jean de la Rochebrochard (2019)

Self-Help

« Le propos de cet ouvrage est de partager avec vous la façon dont j'ai appris à m'organiser comme une machine, tout en vivant comme un humain. » Loin d'être un énième manuel de productivité ou de développement personnel, Human Machine est une plongée dans l'univers de Jean de La Rochebrochard, dans la quête qui l'amène à être en permanence à la recherche d'un...

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The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

By Eric Ries (2011)

Leadership

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true...

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